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As a health and wellness organization, here at FItGoals, we believe that fitness encompasses giving back to charities focused on improving a person's physical and mental well-being. Our primary charities include breast cancer and amputee organizations.


Vincent "Doenut" Ivey was the nephew and son of Brenda Ivey, owner of FitGoals, LLC. Doenut lost his life on June 22, 2020 in a motorcycle accident, days before his 27th birthday, July 3rd. He was an amputee. In dedication to his memory, FitGoals will offer Honoring Doe shirts for $35 and will donate a portion of the proceeds to Limbs for Life. 

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